Executive Reporting

Real-time pacing against revenue targets, channel attribution, and forecast confidence, ready for leadership review.

TR JM BT
Revenue Pace $186k Target: $210k • 88% to goal
Bookings This Month 142 Auto-booked: 64%
Cost per Sale $612 Down 14% vs last month
Forecast Confidence 92% Weighted by stage probability

Revenue Pace vs Target

Actual pace Target pace

Channel Performance

Channel Spend Bookings Revenue ROAS
Paid Social $18,400 64 $86,100 4.7x
Referral $6,800 22 $41,900 6.1x
Inbound Organic $3,100 36 $32,400 10.5x
Email Reactivation $1,200 12 $14,600 12.1x